Live Life in Motion: The Philosophy Behind COVA

COVA was built on a simple belief - movement is essential. It’s not just about sport or training; it’s about how we live. Walking, travelling, exploring, working, resting — movement shapes every part of our day. That’s why COVA exists: to create clothing that moves with you, not against you.

Founded by Marc Hensman and Calum McLean, COVA was born from a shared vision of bridging performance, simplicity, and everyday versatility. Both founders recognised a gap in the market - a need for refined, modern activewear that delivers technical comfort without loud branding or unnecessary detail.

“We wanted to build a brand that respects movement in every sense - physical, mental, and lifestyle. Clean, functional design that helps you feel confident, comfortable, and unrestricted throughout your day.” — Marc Hensman & Calum McLean, Co-Founders of COVA

“Live Life in Motion” is more than a slogan - it’s the foundation of the brand.

Every COVA piece begins with this principle. What does the body need when it’s active? When it’s travelling? When it transitions from training to downtime? These questions shape our fabrics, fits, and finishes. Lightweight structures, breathable materials, and minimalist lines ensure each garment supports real movement in real life.

Performance is only half the story. True movement requires clarity and comfort. That’s why COVA’s aesthetic remains understated - refined design, subtle detailing, and silhouettes that work anywhere, at any pace.

COVA is for those who value progression over perfection - people who move with intent, live with purpose, and choose quality over quantity.

Live Life in Motion. It’s what we believe in. It’s what we create for.